How to Choose a Pillow – 3 Tips to Find your Perfect Pillow

How to choose a pillow?” is often a question neglected by many people.

Mattresses get a lot of attention these days, and rightly so. After all, whether you get a good night’s rest will depend tremendously on the type of foundation where we spend many hours of our lives sleeping.

However, people often forget another component that is also extremely important: your pillow.

Using an uncomfortable pillow can result in you waking up with pain in your neck and shoulders or other areas of your body. It can also affect your ability to fall and stay asleep.

The perfect pillow will depend on your body and sleep habits. Remember, your pillow should be comfortable and support your head, neck, and shoulders.

So, how do you choose a perfect pillow?

Tips for Choosing the Perfect Pillow

Selecting a pillow does come down to individual preferences and your sleeping position, but here are some tips to consider before you make your purchase:

Choose the right pillow stuffing

Feather pillows (down pillows) might be an option if you prefer light and soft pillows that come from duck or goose fibres. However, these pillows can be quite expensive and are not hypoallergenic.

Microfiber and cotton are perfect for those who need a hypoallergenic pillow that is also firm.

Meanwhile, memory foam is for those who want a pillow that adapts to their specific shape. Memory foam pillows are also ideal for those with head, neck, or shoulder pain since they contour to specific areas and offer support.

Weight and size

Depending on how much you move your pillow during the night, weight might be an important consideration for you.

Cotton and down pillows are lighter than memory foam and latex options.

Most people will be happy with standard pillow sizes, which are also easier to find pillowcases for. If you decide to go with a smaller or larger pillow, make sure the case you select is the right size and that you aren’t stuffing your pillow inside the case or letting it lay in a sea of fabric.

Breathable and washable fabric

Select a pillow with a breathable and washable pillow case or cover.

A breathable pillowcase will ensure that heat flows from your head to the pillow and out into the atmosphere. With this, you don’t overheat during the night.

Pillow for Different Types of Sleepers

Do sleep positions influence your choice of a perfect pillow? The short answer is YES.

However, the answer is more complicated to explain since we all change position during the night.

No one is a side or back sleeper all the time. That being said, there are probably some positions that you favour a bit more than others.

Here are some basic rules that will help you in determining which pillow matches your sleeping style:

Pillow for Stomach Sleepers

Stomach Sleepers like soft pillows and, in some cases, no pillow at all.

Instead of having a pillow underneath their heads, front sleepers might opt for a pillow under their stomach and pelvis to attain alignment.

Pillow for Back Sleepers

Back Sleepers usually favour a thinner, flatter pillow for keeping the neck aligned with the spine. They may also favour a softer pillow.

However, if you are already experiencing neck pain, a supportive pillow would also be an ideal choice. In this case, try to find a pillow that still feels soft, but also provides sufficient support.

Pillow for Side Sleepers

Side Sleepers, on the contrary, would prefer a thicker, firmer pillow.

According to, a good rule of thumb is to find a pillow that is as thick as the distance between your shoulder and the opposite ear.

Why Emma Pillow is a Good Choice

Regardless of your sleeping position, the Emma pillow is designed to provide comfort and support.

The adjustable three-layer foam design makes it possible for you to remove any layer, and keep the one(s) that supports you the best. 

Since you can mix any two layers of the foam, you can have the right pillow.

Moreover, we believe that the best way to find your perfect pillow is to try it out yourself. Emma offers a 200 night trial period not just for our award-winning mattress, but also for its premium memory foam pillow. Why not take advantage of it and try the Emma pillow?


Choosing the right mattress means a lot for a night of better sleep, but the pillow also plays an equally important role when improving your sleep quality.

It is also critical you take your sleep habits into account when choosing a pillow. Besides, the right pillow stuffing and cover also matter a lot.

Most importantly, you should always try the pillow out before making your final decision. 

Try Emma’s premium memory foam pillow for yourself, and get better sleep in no time! 

The Emma Original

Treat yourself to your best sleep ever with the award-winning Emma Original memory foam mattress.

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